evdens® Secure
A robust Anti-counterfeiting solution that Brand Owners, Trade Partners and Consumers trust and love; provides
- Counterfeit-defiant evdensMarks
- Reliable Authentication
- Improved Customer Experience
- Upstream Supply Chain Protection
- Serialization
and much more
What is evdensMarks
evdensMarks are the unique identities meant for assigning to products and packagings which need protection from counterfeiting. They are highly secured and non-duplicable, comprising DigiSign and Custom Hologram. Duplicate copies made from evdensMarks will fail evdens authentication check. They can literally be made in any form, size and material type
Usage Scenarios
evdensMarks can be applied on to the Products and Packagings in low and high volume production environments
Pre-printed Labels & Packagings
Apply evdensMarks, in the form of Labels or Tags or Tapes, manually and/or using applicators
Print evdens DigiSign Real Time
Print Evdens DigiSign directly on to products and/or packaging using modern coding & marking devices (TIJ, TTO & LPA) capable of printing variable image through proprietary Common Device-Evdens Connect (CoDEC)
Automatic Data Capture
Do Automatic Identification & Data Capture (AIDC) through CoDEC where required
The below illustrations show a few scenarios as to how evdensMarks can be applied on to products and/or packagings
Illustrated above are some of the common application and usage scenarios. In fact, the application and usage of evdensMarks is limited by one’s imagination
Challenges we address
- Packaging materials theft and/or pilferage
- Packaging and products imitation/ IP infringement
- Recurring spend on packaging redesign
- Unauthorized production at 3rd party production facilities
- High product recalls due to counterfeits penetration in to upstream supply chain
- Counterfeits origin unknown
- Gray market diversion
- Inferior quality and/or defective products slip-through
- Lack of Track-n-Trace systems
- Lack of supply chain digitization, visibility and protection
- Lack of direct consumer engagement
- Swapping and/or stripping parts of warranty/free-replacement eligible products
All this, eventually, result in
- Loss of revenue
- Loss of profitability
- Loss of credibility
evdens Ecosystem
Click/Tap individual component to view the details
Value Proposition
- Engage consumers in the fight against counterfeiting
- Stop revenue loss due to counterfeiting and grow revenue by improving consumer loyalty
Prevent...
- Counterfeits in all possible forms in plant-to-consumer chain
- Unauthorized production
- Counterfeits from penetrating in to upstream supply chain
- Defective products reaching consumers
- Swapping and/or stripping of warranty or free-replacement eligible products
- Cost overrun for packaging design
Protect...
- Brand image & reputation
- Upstream supply chain
- Consumer safety by easy product recalls
Promote...
- Brand promise to win customers trust & loyalty
- Products through direct consumer engagement
- Discover potential new geographies for products
- Ensure consumers safety through fast and secure product recalls
All with...
- No/Minimal intrusion to existing IT systems
- Minimal overhead on existing operational processes
and in a cost-effective way
Worrying about packaging material pilferage/theft and imitation will be a thing of the past
